Whitepaper

Charging Price As A Strategic Lever

The whitepaper analyzes the growing importance of price as a strategic lever in Germany's public charging market.
The following key points emerge:
Price is the strongest driver of public charging decisions, especially along long-distance routes.
As price sensitivity is rising, pricing campaigns are increasingly being explored in the market.
Pricing works in context: price reactions are shaped by location, competition, and charging experience.
CPOs have the opportunity to use pricing as an active tool to influence utilization and profitability.

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